Move Consumers from Inspiration to Transaction

Strategic Planning

At MarketingLab, our strategy begins with insights and behavioral science. First, we want to know everything about your shoppers. How do they shop for your product category? Where do they go for inspiration and information? What influences their purchase decisions? What are their purchase barriers? Don’t have that information? No sweat. We’ll help you get it.


With the insights uncovered by our Voice of the Shopper (VOS) research, we use our ShopperVerse planning tool to create marketing campaigns that move consumers from inspiration to transaction. Simply put, we discover how to speak to shoppers at pivotal moments along their journey with no dead ends.

What would our strategic approach look like for your brand? Reach out—we’d be happy to tell you more.