Situation
Farm Rich needed to activate their “Real-Life Good” brand promise at key retailers to engage shoppers, drive traffic to the frozen aisle, generate incremental sales, and build baskets.
Insights
There’s a lot of product confusion and personal anxiety/embarrassment surrounding yeast infection treatments—shoppers want to quickly get in, get something, and get out.
Solution
M_LAB gave Farm Rich an omni-channel, retailer-supported campaign that delivered on their “Real-Life Good” promise, giving Millennial Moms tasty solutions by budget, time, occasion, or meal type. “20 Minutes to Tasty ” showed moms how to quickly add a few extra ingredients to Farm Rich Frozen products to create fun new snack and meal hacks for any occasion.
Campaign Duration
12 weeks
Markets
National
Retailers
Walmart, Meijer
Media
Digital, Social, Retailer Website
Partnerships
Bakery Buns, Dr. Pepper
POS
Security Shrouds, Demo Cart, In Aisle Signage, Freezer Door and Bunkers
Custom Brand Stores
Provided snack and meal hacks by occasion, speed, or price point.
Digital Banners
Rewarded customers with sweepstakes prizes and coupon offers.
Demo Cart
Offered samples and recipe cards to drive trial.
Freezer Signage
Engaged shoppers with fun and thoughtful food ideas for the season.
Results
Walmart stores saw a dramatic increase in overall sales. At Meijer, Farm Rich gained significantly more support than the brand had ever received.
Year over year sales increase 300% at Meijer