Farm Rich needed to activate their “Real-Life Good” brand promise at key retailers to engage shoppers, drive traffic to the frozen aisle, generate incremental sales, and build baskets.
After mining shopper and retailer insights, MarketingLab discovered that time-starved Millennial Moms wanted easy-to-prepare, great-tasting snacks and meals for both planned and “drop-in” occasions.
MarketingLab gave Farm Rich an omni-channel, retailer-supported campaign that delivered on their “Real-Life Good” promise, giving Millennial Moms tasty solutions by budget, time, occasion, or meal type. “20 Minutes to Tasty” showed moms how to quickly add a few extra ingredients to Farm Rich Frozen products to create fun new snack and meal hacks for any occasion.
Digital, Social, Retailer Website
Bakery Buns, Dr. Pepper
Security Shrouds, Demo Cart, In Aisle Signage, Freezer Door and Bunkers
Voice of Shopper (VOS) Research
ShopperVerse® Strategic Planning
Custom Brand Store
Provided snack and meal hacks by occasion, speed, or price point.
Rewarded customers with sweepstakes prizes and coupon offers.
Offered samples and recipe cards to drive trial.
Engaged shoppers with fun and thoughtful food ideas for the season.
Walmart stores saw a dramatic increase in overall sales. At Meijer, Farm Rich gained significantly more support than the brand had ever received.