Create and Optimize Content to Drive Conversion
How important is a product detail page? For many brands, this page often sees more traffic than the brand website itself. Without an effective product detail page, brands miss out on countless sales. MarketingLab has produced hundreds of product detail pages and has mastered the art of the perfect page.
Our process begins with our unique E-Commerce Assessment Tool, Iris, that looks at your current content through a shopper lens. We evaluate your pages against shopper viewpoints, retailer algorithms, competitor and category standards, keyword analysis, and more to optimize your content and drive conversion. Then, we use those insights to create a page that is not only more easily discovered via keyword searches but moves shoppers to buy.
Whether you’re preparing to launch a new product, you want your product detail pages to drive sales, or you’re developing an e-commerce presence from scratch, we’ll show you exactly how to deliver more commerce.