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AWESOME!

Let’s turn it on

We engage shoppers. To make them care, act and share.

The energy of influence is contagious. It starts with clicks and trips. Reviews. Comparisons. Recommendations. Try it in-store. More peace-of-mind research. Then ring! Your shopper has become a buyer, but it doesn’t stop there. There are tweets and status updates. Posts and pins. New reviews and recommendations. Now, your brand is on.

We turn brands on by listening to shoppers and retailers. MarketingLab mines actionable data to discover and develop what influences shoppers to act. To care. To buy. To share. Let’s bring the energy back to your brand, ignite sales and turn it on.

Latest News from the Lab.

Our Western Union/RIO 2 marketing partnership got more than audience attention. It got noticed by peers, winning a National Reggie Award.
See the case study

Reggie Award

Not only did Delta’s Innovation End Cap at Lowe’s win a Design of the Times, it ignited shower sales.
See the case study

Design of
the Times

We are excited to announce that Western Union won the Gold Award for the 2015 Outstanding Merchandising Achievement (OMA) on this Pod Transactional Experience Display.

POPAI Award

Our Philosophy

Shopper Marketing That Thinks, Feels and Acts

There is an evolution in shopper marketing. No longer can shopper initiatives be on a singular mission to simply move a shopper from consideration to purchase at a retail destination. Today the instant gratification from data networks and mobile devices has changed the way we shop for everything. Marketing requires an even deeper understanding of the shopper— how, when and where they want to shop. Shopper solutions need to adapt. They need to surround the consumer and their shopping experience wherever the intent may lead them. While sales lift is still a key metric, the social dynamics of shopping, recommendations and influence require a more holistic approach to build both brand engagement and measurable sales. How do you change with your shoppers? You can’t keep doing the same thing and expect different results. Enter MarketingLab. We mine, dig and research until we discover something new. A new insight. A new energy to spark something different. A new idea to ignite shopper marketing which thinks, feels and acts. It is honest to the brand, relevant to the shopper and remarkable in its ability to drive sales.

What We Do

MarketingLab discovers the right way for you to turn your brand on with programs featuring:

Shopper Marketing

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Experiential Media

Consumer Promotions

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Retail Merchandising

Interactive Digital,
Social Media & Mobile

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Brand Activation

To help our clients be more innovative and strategic, we’ve even created and employed proprietary tools to meet their challenges.

ML6
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Want to ignite shopper
marketing success and spark
stronger retail relationships?

This is how you do it. Six
proprietary steps, mapped
our for you.

MarketingLab 4C’s
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Command. Connect. Convey.
Close. It’s our step-by-step
process of creating,
evaluating and optimizing
shopper communication to
produce a bigger bang.

SellCheck
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Test your marketing’s
ability to boost selling
moments. Ignite
incremental sales.
Guaranteed.
Visit sellcheck.com.

MarketingLab Health
♥
Find Out More »

Our Work

Western Union has 55,000 U.S locations. It’s our job to build awareness and drive transactions to all of them. See how we did it with a Reggie Award winning campaign. View case study

Check out our bold approach to the launch of Chili’s At Home frozen entrées. We ignited the largest product launch in recent frozen food history. View case study

Learn how MarketingLab reimagined sports medicine marketing from a shopper perspective to boost patient volume and grow the nation’s second largest orthopedic physician group. View case study

MarketingLab brought forward-thinking shopper marketing to match Delta’s brand promise of innovation. The results? Sales lift, award recognition and vender of the year honors. View case study

Un nuovo formaggio Italiano di Land O’Lakes! From grocery stores to festivals, MarketingLab activated all things Italian to launch a 4-Cheese Italian Blend to achieve grandi risultati. View case study

Discover how MarketingLab turned Millennials on to cooking restaurant quality meals at home with a whole new Land O’Lakes product category. View case study

A guy collecting kisses for charity. We can’t think of a better way to spend the holidays. What started as a card for clients turned into a local legend all while raising money and awareness for charities during the holiday season. View website

Our Clients

Our science, creativity and business model have been at work for some of the world’s most respected companies:

Boston Market® Home Style Meals, CenturyLink™, Coca-Cola®, Chili’s® At Home, Delta®, Galbani,
Green Giant®, Honeywell, Insignia™ KozyShack®, Land O Lakes®, Lowe’s®,
McKee, Phillips Distilling Company, Proctor & Gamble, Schwan’s® Home Delivery, SuperValu, Twin Cities Orthopedics,
U.S. Bank®, Viking®, Wells Fargo, Western Union

Contact Us

MarketingLab Minneapolis, MN
701 Washington Ave N, Suite 500
Minneapolis, MN 55401
612-329-4800
mark@marketinglab.com

Street Map
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MarketingLab Bentonville, AR
612-414-4891
bessy@marketinglab.com

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Careers: dowork@marketinglab.com

We’re hiring!
Art Director
Freelance Copywriter