Facebook Twitter

Let’s Sell Some Stuff.

Or maybe your service? Whatever it is, someone is shopping for it. Chances are you know everything about them; maybe you’ve even given them names like “Healthy Heather” or “Connected Can-Doers.” But you’ve got a problem. They’re not buying. That’s where MarketingLab comes in! We research. We execute. We influence. You rest easy; your shoppers have become buyers.

Latest News

Congratulations to our Western Union client for winning 2 Reggie Awards for the Rio 2 program. MarketingLab is proud to be a part of the team that brought this successful program to life!


Our Philosophy.

We started MarketingLab 15 years ago with one key objective; help clients sell more of their products and services by changing shopper behavior.

We started small, just a few of us, but we had big plans and the good fortune to work with some great brands like P&G, 3M, and Gold’n Plump. The work earned us more work, we won some new clients and added great new people to the team.

Over the years we have continued to make a measurable impact on our clients’ businesses through our proprietary processes, creative innovation and flawless execution. We have been recognized for our efforts by the industry and most importantly by our clients.

Take a look at some of the work that’s featured here and give us a call. We’re always looking to add great brands to our client roster.


What We Do.

Brand + Shopper Insights = Combustible Results
Sure, there are many ways to sell your stuff.
MarketingLab discovers the right way for you to sell with programs featuring:
  • Shopper Marketing
  • Experiential Media
  • Traditional Media
  • Retail Merchandising
  • Consumer Promotions
  • Branded Entertainment
  • Interactive Digital, Social Media & Mobile
To help our clients be more innovative and strategic,
we’ve even created and employed proprietary tools to meet their challenges.

The six criteria found in all successful shopper marketing programs.

Our industry-leading tool helps create effective retail communication and merchandising.

An easy-to-use service which helps you evaluate & improve retail materials to drive incremental sales. Guaranteed. Visit SellCheck.com

We plan for success before we start. You not only see what is happening but why it’s happening.

Our Work.

Client: Land O’ Lakes

Challenge: How do you drive awareness and household penetration in key markets for a premium brand while facing stiff competition from well funded direct store delivery and private label brands?

Solution: Engage shoppers in memorable campaigns in-store, online and on the street.

View the Case Study

Client: Procter & Gamble

Challenge: How do you deliver a customized launch campaign to key retailers who want to deliver more than their fair share of the sales?

See how MarketingLab increased sales and began collaborative partnerships with P&G and home improvement retailers.

Case Study Coming Soon.

Client: Minnesota Adopt-A-Family

Challenge: How do you break through the holiday clutter to raise awareness and money for a local charity, Adopt-A-Family, to help less fortunate families have a great Christmas?

MarketingLab created the “Mistletoe Guy” character to promote the charity via mass media, viral videos, social media, on-premise events, parties and sporting events.

View the Case Study

Client: U.S. Bank

Challenge: How do you increase U.S. Bank branch sales and traffic from a down 2009?

See how MarketingLab developed a promotional campaign driving new and existing (non-credit card) customers to U.S. Bank branches to open up a new U.S. Bank FlexPerks Credit Card.

View the Case Study

More Case Studies Coming Soon.

Client Experience.

Our science, creativity and business model have been at work for some of the world’s most respected companies:

  • 3M
  • Anagram
  • Best Buy
  • Cargill
  • CenturyLink
  • Coca-Cola
  • Delta Faucets
  • Gold’n Plump Poultry
  • Imation
  • Land O’Lakes
  • Lowe’s
  • Malt-O-Meal
  • McKee Foods
  • Mead
  • Newell - Rubbermaid
  • Procter & Gamble
  • Qwest
  • Regis Corporation
  • Schwan’s Consumer Brands
  • SuperValu
  • U.S. Bank
  • Wells Fargo
  • Western Union
  • Whirlpool

Contact Us

MarketingLab Minneapolis, MN

701 Washington Ave N, Suite 500
Minneapolis, MN 55401

MarketingLab Bentonville, AR


FTP Access